Celebrating 50 Years

Antigonish, Nova Scotia

RIS 50 Throwback Thursday – What Advertising Looked Like in 1977

What advertising looked like in 1977 for the first ‘250’ at Riverside…It was the longest race ever held in the Maritimes; the purse was $14,000 and drew top drivers from as far away as Ontario and New England. The race was run in two 125-lap segments with a 35-lap sportsman race at half-time. While Junior Hanley was deemed the headliner, Ontario’s Bill Watson was the winner.

1977 Trivia: The price of gas was 0.88 cents/gallon (19.5 cents/litre, Canada switched to selling gas by the litre in 1979). Using a Canadian Inflation Calculator, that would be equivalent to 0.80 cents/lite today; we’re paying $1.25. :-((

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